Ep.3 Reducing the entire Portuguese culture to 5 expressions

In the previous lectures, I covered the two Portuguese expressions that can guide my pupils through at least three quarters of the daily life situations in Portugal.

In this lecture, I will introduce another expression, which will take you to an advanced level of social interactions. 

3. "Já agora"

This may come a little surprising to people who know the language, but what do I care? It was also surprising to you when I said I would reduce the entire Portuguese culture into five expressions.

I can hear your objections already. Já agora translates to  by the way, which is a very common expression in virtually all languages. So why highlight it as an authentically Portuguese phenomenon? I will teach you now.

First of all, in all cultures I am familiar with (which are quite a few, although a tiny minority in the world), the usage of by the way is allowed only after you finish a line of thought. If you are telling a story, you are expected to first finish your story and only then add a side note with a by the way; if you are having a conversation, you are expected to first respond to the question at hand and only then add a new subject.

What is original is that in Portugal you can start an email with já agora. People who have been in active mailing lists can testify for this phenomenon: There is an email thread about a collaborative text, then someone goes "Já agora, how did the meeting with the artists go?". And everyone replies! Which says that this is socially acceptable way of introducing an irrelevant subject.

Better still, you can interrupt a real life conversation among friends with já agora and just talk about whatever you wanted to talk about.

For the first few years, when this happened, I would start laughing out loud because I was reminded of the "And now for something completely different" in Monty Python's Flying Circus.

Then, I got used to it.

Upgrading your social skills

Now that we established its social license, let us analyze why Já agora is so important in Portugal?

Because it upgrades your social skills from passive to active, from defensive to offensive.

Imagine the following situation: You speak little Portuguese. You are with some friends and you want to tell a story. You understand absolutely nothing of what they are talking about, but using Pois and Depende. you are capable of dodging opinion-based as well as fact-based questions. (See previous lectures.) But besides accompanying the conversation, you really want to tell what happened at the dinner party the other night.

In any other country, you would have to wait for the conversation to end with an explicit silent moment (unless you understand the subject and find a way of smoothly shifting the focus). In Portugal, you only need já agora. Insert já agora at any point, and voila! You magically created a socially legitimate context to start telling your story.

To sum up: If you grasp the scope and functionality of já agora fully and correctly, you can be proactive - in addition to the more defensive strategies of depende. and pois.

If you want to "be a local", I highly recommend the "Pois. [pause 1 second] Já agora." combination, where you not only introduce your topic out of nowhere but also acknowledge everything that was said before.


At the test period of this project, I personally tested the power of já agora in various situations. To name a few, it worked in a family dinner, during a chat with friends, in an official meeting, at the public administration office, and in the health center. I was giving a talk on climate science and I literally jumped from topic to topic using já agora twice. Later I asked for feedback from the audience and people thought that my presentation was coherent.

I strongly recommend the class to practice it wisely. Já agora is not equal to by the way. It is much more subtle and has much more cultural functions. An overdose may harm your social relations.


To conclude, we now have three expressions that not only cover an overwhelming majority of all social interactions but also give you defensive as well as offensive tools of conversation. In the next lesson, we will enter into more delicate situations.




Ep.2 Reducing the entire Portuguese culture to 5 expressions

Last week, I introduced my personal project of reducing the entire Portuguese daily-life interactions into five basic expressions. I also introduced the first of these expressions, pois, and explained its wide and encompassing use. I finished by saying that "most of Portuguese social life, around 50% of all the essentials, is just understanding and using pois. The rest is all optional."

In this lecture I would like to introduce another very important Portuguese phenomenon.

2. "Depende."

While sometimes used in a slightly longer form ("Isso depende."), this sentence, directly and easily translatable to "It depends." or "Depends." has one uniquely Portuguese aspect:

It has a period at the end.

You ask a simple, straightforward question to a Portuguese person. Let's think. Something like: "Would you like to go to the movies?" or "Wanna go to this bar?" or "What are your holiday plans?" or "How much would a university graduate earn in Lisbon?". Then you get an answer:

"It depends."

And this bizarre non-answer is socially acceptable.

Depends on what? If it depends on X or Y, how does it depend on them?

The Portuguese person cannot be bothered with such technicalities. It depends. Period.

Now, if you actually wanted an answer, the Portuguese person will not let you get it so quickly. I had a real-life example which at first was a bit annoying but it slowly turned outright hilarious.

Me getting a ride from a friend: How long do you think we take to get there?
Friend: It depends.
Me: ??
Friend: ...
Me: Depends on what?
Friend: Pois olha, if there is traffic, we may take quite a while. If the roads are empty, we would be pretty quick. With this rain, there may also be an accident.
Me: ????
Friend: ...
Me: Yeah okay, but that's all obvious. I actually need to know this to plan the rest of my day.
Friend: Pois.
Me: ????!!!!
Friend: ...
Me: I mean, if there is traffic, will be take, like, seven hours?
Friend: NO! Que disparate! We would never take that long.
Me: So, how long at most? Five hours?
Friend: , if there is an accident the whole can take four hours.
Me: Great. Now, if the roads are all empty, how long to we take? One hour?
Friend: NO! There's no way we can get there in an hour.
Me: OK, so... two hours? (trying not to laugh out loud)
Friend: Once I did this trip at night, with no cars, it took me like two-and-a-half hours, maybe a bit more.
Me: Wonderful. Thanks, let me text my friends.

True story.

What's the moral here?

As you may remember, Pois acts as a void answer that may mean affirmation, rejection, neither or both. (See previous lecture.) It allows you to avoid giving any opinion in a socially acceptable way.

Depende. (always with a dot throughout these lecture notes), on the other hand, allows you to avoid giving factual information in a socially acceptable way.

And I am serious: Portuguese people actually take "Depende." as a full answer and move on to a different subject without hesitation. It really is socially acceptable.

So if you want to get information, you really have to be persistent and patient. But if you don't want to get information or you simply don't want to think about the question, you can just randomly shoot "Isso depende." and you are juuuuust fine.

When I noticed the power of "Depende.", I was astonished. Initially, I used to think "They just don't care! And they are okay with each other not caring!"; but then I realized something else:

Application of reduction

You may have heard that Portuguese people are always very calm and peaceful. They even made an armed revolution without using the arms! It is true that Portuguese culture is probably one of the most peaceful and chilled cultures in the world.

But how does it work? How come the Portuguese are always so calm? (Just next door, Spanish are so not famous for calmness.)

The equation "Pois + Depende." is your answer.

The entire culture allows you to not give a shit about neither opinions nor facts! You can dodge literally anything that can give you the slightest discomfort. Voila! The calmness is a linear combination of Pois and Depende. .

Thereby, we solved one of the long-lasting mysteries of the Portuguese culture by the rigorous application of only two expressions.


In my next lecture, I will address some of the remaining aspects of the Portuguese daily-life, although I should warn you: very little cultural content is left that is not covered by these two expressions.


The entire Portuguese culture reduced to 5 expressions

In today's lecture, I would like to introduce the five expressions that can explain the entire Portuguese culture.

With these five expressions, you can comprehend and engage in all kinds of day-to-day social interactions. Many Portuguese people are not aware of the power and scope of these expressions, although they do admit their common use.

1. "Pois."

This is a lifesaver. It is somewhere around "right!", "right?", "well..." and "well?". It is neither of them and it is all of them. (It can also be used as "because".)

But besides its meaning, it has one power that no other expression in any language has: Lets the conversation flow no matter what. Here's how:

When you are a foreigner and you are talking about a sophisticated subject or interacting with a child or an elderly, sometimes you don't understand what is being said. In such cases, unless it is important, it is generally considered kind to just nod, smile or say something like "yeah", "right", etc. None of this works if the speaker poses a Yes/No question. You cannot nod, you cannot smile, you cannot say "yes" until understanding the question. But you can always say "Pois.", and the speaker will continue with his/her story.

It's like a void affirmation.

In my first few years in Portugal, I was very reluctant to engage in conversations with strangers because of my lack of language skills. Then I discovered the power of pois. I still had extremely limited vocabulary, a messy and improvised grammar, and extremely narrow experience in listening, but I had pois! I managed having full conversations with the locals in the south, in the interior, in the north, in cities, in villages, everywhere... Yes, I admit that I understood maybe a third of what that alentejana old lady told me, but she doesn't know that! And I did understand the essential: her children living abroad and visiting only very seldom. I didn't catch their profession, their ages, etc. but who cares: it was just a chitchat in a pastelaria where we had a coffee in passing. I didn't have to constantly stop her speech to ask for repetition. It was a pleasant moment for both of us.

But this is just the beginning. Here is an opposite situation:

(Me in Social Security office asking for a document)
Me: So, I need this number to enroll to my university.
Lady in the counter: Well but you need to bring us your income proof first.
Me: My income will be a scholarship. I will take care of that right after enrolling to the university.
Lady in the counter: Okay but we need the income document to give you the Social Security number.
Me: ??
Lady in the counter: ...
Me: But I cannot get the scholarship without enrolling to a university, and I cannot enroll without this number. So I need the number to get my income.
Lady in the counter: Pois.

If this looks surreal, you can confirm with your Portuguese friends... even better if you talk to immigrants in Portugal. 

Please read the above dialogue carefully: this is a void denial.

So the same word can work for answering anything, to the extent that you can evade a Yes/No question by simply affirming the speaker's point, as well as not answering anything, to the extent that you can evade a direct, objective question. The same word is for void affirmation and for void denial.

Pois is so void that it fits everywhere and resolves everything.

I told my Portuguese friends about this multi-functionality and they all responded: Pois!

When I started this "personal project" of reducing the Portuguese culture into five expression, the real challenge was: what in the Portuguese culture is not covered by pois? What social situation may not be explained by pois? So my problem was not to get enough expressions to cover all the situations, but to look for situations that are not covered by pois. I found a few, but I should admit: most of Portuguese social life, around 50% of all the essentials, is just understanding and using pois. The rest is all optional.

Next time, I will tell you the second expression.


Bruno Pacheco - Vaivém

Bruno Pacheco - Vaivém
Galeria Quadrum (12 de outubro de 2018 a 13 de janeiro de 2019)
Curodaria de Bruno Marchand

Livro: Birds and foliage

Livro: Birds and foliage

Livro: Birds and foliage

Livro: Birds and foliage

Livro: Puntal - Cerdido - Somosas - As pontes - Villalba

Livro: Os afectos da Violeta

Livro: Red was the tone

Livro: Belén

Cristiano Ronaldo case is a test and defining moment for all the feminist movement in Portugal

§1. In a #MeToo case, Ronaldo is accused of rape and having paid $375k to buy silence on the issue. This will test the social power the feminist movement had gathered until now on all subjects, and how it is articulated will determine its power in all subjects.

§2. In daily life, feminism can have single-issue fights. We can have a victory for equal pay, while losing in the catcalling front. We can be winning in #metoo while at the same time losing in the femicide front. We can gain more legitimacy on reproductive work, while losing on objectification of women's bodies.

Of course all these are connected and that's why feminism is a word, but the struggles can be separated tactically: you can convince your friend that the recent court case about rape is outrageous, while failing to persuade him about salary inequality. You can get more and more public support on stupid ads objectifying women, but people can still be skeptical about whether praxe is sexist. These fights are connected but separate.

§3. This is not the case with Ronaldo's scandal. Ronaldo is a test to the Portuguese population as a whole.

The reason for this is that Ronaldo represents the ultimate social consensus in Portugal.

This is not a single issue. This is the issue.

§4. Now, all feminist struggles and collectives are being tested politically. How the society as a whole responds to the case is a direct indicator of the social power all the feminist movement built so far.

There are very few historical opportunities where a whole movement crystallizes (temporarily, of course) into one singular question.

§5. And, there is the other side of the coin:

How the feminist movement as a whole deals with the Ronaldo case and how it stands after this battle (more powerful or less powerful), will have a direct impact on the future of all feminist struggles, from equal pay to sexual harassment, to violence against women. If the power balance gets against feminist discourse in this particular discussion, then the power balance in all the fights will weaken. If it gets for the feminist discourse, it will empower all the fight.

This is because the feminist movement is confronting the social consensus as a whole with Ronaldo's case.

The case is not just an indicator of the past, but also a defining moment of the future.

§6. There are key moments in a war where the future of all the fronts is represented by and depends on a single battle.

#MeToo movement generated such a wonderful opportunity in Portugal.